Belair watches have been assembled in U.S.A from Swiss watch parts at the family owned and operated watch factory in Lakewood, NJ and an assembly facility in US Virgin Islands since 1946 by the Grunewald family. Mr.G., as he is lovingly called, the founder and now in his 90`s, is still coming to work every morning to check on things in the office, but leaving all decision making to the next generation, his son Alan. Following in the 60 year old tradition and the philosophy of the brand developed by his father, Alan also believes in spending absolutely no money (a total 0) on advertising and leaving all the promotion for the brand to the retailers, thus significantly reducing the final cost of their watches to the consumer. That money is much better spent on new case or movement innovation and development. That`s what makes Belair one of the best watch values in the "everyday category" on the market today. Belair`s cases are stronger and more durable, bracelets heavier and more resistant to wear, and packaging more elegant and luxurious than big brand name competition. It is also the reason why some of the best known jewelry and watch stores around the country use Belair`s private label manufacturing ability and have their name put on the dial of the familiar Belair watch models. Some of the bigger customers are Tourneau watch stores, Vail Bear Jewelers, Trice Jewelers, Chronosport dive watches and many others. Right Time have decided not to create our own name and just sell these excellent value watches with their maker`s name - Belair. So for the past 30 years we have been doing just that and having a great partnership between the watchmaking families. Belair is proud to be an American company. We are a Union Shop.
Why we sell Belair watches by Felix Zaltsberg, as it mentioned in Belair catalog.
Official Factory Authorized BELAIR US wrist watch dealer. All original factory warranties (3 years) apply!
You may visit the factory here
For your reference: Belair discontinued models