Designed to last a lifetime, Rado watches bring together fine Swiss watchmaking, durability, and unmatched elegance. After years of research, in 1962, Rado created the world`s first scratchproof watch. They created the Original DiaStar in a Tungsten Carbite case, making it extremely durable. Since then, Rado has continued to design watches in the most scratchproof materials, such as high-tech ceramic, sapphire crystals, high-tech diamond, and more. Their avant-garde spirit leads to beautiful, strong, brilliant watches with character and essence. We carry all of the most popular collections, such as Cermica, Sintra, Original DiaStar, Coupole, Integral, and True. The Swiss quartz and automatic movements are incased in the most sophisticated and streamline cases ever created. Rado`s automatic movements are distinguished with a tiny rotating anchor on the dial. Technological innovation is Rado. Rado is conquering the present, and shaping the future of watching.